Social Media Marketing Guide PDF

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Social Media Marketing Guide

Social media marketing (SMM) is a part of Digital Marketing which uses social media platforms and websites to promote a product or service by showing ads and generate traffic. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

In simple words Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Here are some major social media platforms which can be used for your branding:

  • Facebook
  • Instagram
  • Twitter
  • Linkedin
  • Pinterest
  • Youtube
  • Snapchat
  • Tik Tok etc.

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