Hook Model Explained | Hooked Book - Summary
The Hooked Book PDF is a great guide that clearly explains how some of the most popular digital products, like apps and websites, get users to keep coming back. It teaches a simple four-step method called the Hook Model. This model is the secret behind how well-known tech companies like Facebook and Twitter create products that users find hard to stop using. Besides giving useful tips on making habit-forming products, the book also makes you think about whether it’s right to try to influence people for money.
Understanding the Hook Model in the Hooked Book
Written by Nir Eyal, “Hooked: How to Build Habit-Forming Products,” published in 2014, explains why some products become so popular. It shows the psychology and design behind creating products that users enjoy and use regularly. The main part of the book is the famous Hook Model. This model has four main steps that guide anyone who wants to make products users will build habits around.
The Four Steps of the Hook Model PDF
Here’s a simple breakdown of the four main steps of the Hook Model as explained in the Hooked Book and available in the Hooked Book PDF download:
- Trigger: Triggers are like nudges that tell a user to take action. There are two types:
- External Triggers: These come from outside, like a buzz from your phone telling you there’s a new message.
- Internal Triggers: These come from inside you, like your feelings or thoughts. For example, feeling a little bored might make you open a social media app.
- Action: This is the simple thing a user does right after a trigger. It could be scrolling through posts, clicking on something, or sending a message.
- Variable Reward: When the reward you get isn’t the same every time, it makes you want to keep trying. People enjoy surprises like new posts, how many likes they get, or nice comments, which makes using the product fun and can turn it into a habit.
- Investment: When users put their time or effort into the product, like setting up their profile or saving things they like, they are more likely to come back later to use what they’ve added.
To fully understand how to build products that users enjoy and use repeatedly using the Hook Model, you can find all these ideas in detail by getting the Hooked Book PDF download from our site! 📘
