Hooked Book - Summary
Hooked Book PDF reveals how some of the most successful products, such as smartphones, create habits around themselves, which is essential for their success. It also teaches you the four-step framework behind these products. The book explains how tech giants like Facebook and Twitter apply these principles to make their products habit-forming. While it shares valuable insights into building such products, it also raises important questions about the ethics of influencing user behaviour for profit.
Overview of the Hooked Model
Nir Eyal authored the book “Hooked: How to Build Habit-Forming Products,” published in 2014. This book investigates the psychology and design principles that help create products that can encourage users to develop habits and frequently use them. It introduces a framework called the “Hook Model,” which consists of four vital elements.
Key Components of the Hook Model
Let’s take a closer look at the four main components of the Hook Model explained in the book:
- Trigger: Triggers act as cues prompting users to take action. They can be categorized into two types: external triggers and internal triggers.
- External Triggers: These are signals from the environment that encourage users to act. For instance, a notification on your phone serves as an external trigger, urging you to check your latest message.
- Internal Triggers: These are feelings, thoughts, or situations that lead users to act. For example, feeling lonely might make someone want to browse a social media app.
- Action: The action phase represents the behaviour a user engages in as a response to the trigger. This might include simple tasks like scrolling through a social media feed, sending messages, or searching for information.
- Variable Reward: This element is key to forming habits. Users are more inclined to repeat an action if they receive unpredictable rewards. This taps into our natural curiosity and desire for something new. Examples include social validation, new information, likes, and other types of rewards.
- Investment: In this phase, users invest time, effort, or resources into the product. This could involve creating content, personalizing profiles, or earning points. These efforts increase the likelihood of users returning, as they want to gain the benefits of what they’ve already invested.
To explore more about how to build habit-forming products, you can download the Hooked Book PDF from our website and delve deeper into these concepts! 📘
