The Discipline of Creativity PDF

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The Discipline of Creativity

Innovative product concepts, process development, and refinement, and overcoming strategic and operational difficulties Given today’s business landscape’s complexity and unpredictability, the capacity to generate innovative new ideas is more vital than ever.

In fact, creativity was ranked the most critical leadership trait in a recent IBM survey of 1,500 CEOs from more than 60 countries.

7 Steps of Discipline of Creativity To Keep In Mind

  • Define the problem and solution space.
  • Break the problem down.
  • Make the problem personal.
  • Apply an outside-In perspective.
  • Diverge before you converge.
  • Create “ idea resumes” for a complete solution.
  • Create a plan to learn.

Overview

How ideas connect to action is just as important. Creativity is only useful in the corporate world if it leads to innovation. Managers must be able to use creative thinking in a methodical way to produce results, such as increased revenue, happier customers, a stronger community, or any other metric of effect. Furthermore, ideas must either fit into or take the organization on a new, purposeful path. They must be able to solve real-world problems for stakeholders like consumers or employees, and they must be testable.

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