Hooked Book PDF
Hooked Book PDF shows you how some of the world’s most successful products, like smartphones, make us form habits around them and why that’s crucial to their success, before teaching you the 4-step framework that lies behind them. The book also touches on how companies like Facebook, Twitter, and other tech giants have successfully applied these principles to their products to make them habit-forming. It’s worth noting that while the book provides valuable insights into creating habit-forming products, it has also sparked discussions about the ethical implications of manipulating user behavior for profit
Nir Eyal wrote a book titled “Hooked: How to Build Habit-Forming Products,” which was released in 2014. The book explores the psychology and design principles that go into making products that can successfully develop user habits and persuade people to use the product frequently. It describes a framework known as the “Hook Model,” which consists of four essential elements.
Hooked Book PDF
Here’s a summary of the four components of the Hook Model described in the book:
- Trigger: Triggers are cues that prompt users to take action. There are two types of triggers: external triggers and internal triggers.
- External Triggers: These are cues from the environment that prompt users to take action. For example, a notification on your phone is an external trigger that prompts you to check a new message.
- Internal Triggers: These are emotions, thoughts, or situations that prompt users to take action. For instance, feeling lonely might prompt someone to open a social media app.
- Action: The action phase involves the behavior that the user takes in response to the trigger. It could be something simple like scrolling through a social media feed, sending a message, or searching for information.
- Variable Reward: The variable reward is a crucial aspect of habit formation. Users are more likely to engage in an action repeatedly if they receive variable and unpredictable rewards. This taps into the human desire for novelty and curiosity. Social validation, new information, likes, and other forms of rewards are examples.
- Investment: The investment phase involves the user putting effort, time, or resources into the product. This could be in the form of creating content, customizing profiles, or accumulating points. These investments make the user more likely to return to the product to reap the benefits of their past efforts.